Target Audience

This is an image of a typical 'metal' band *from google images*

Our target audience as said in the analysis, are people who listen to 'rock' music preferably the 'metal' genre. People who will be interested in our music video will be students - working class with an age group of fifteen to twenty five.
There are a lot more males who listen to metal music but our video is aimed at both genders. This will be shown very clearly through our video due to the costumes, lighting, mood and the music chosen (Mise En Scene). Theory is so important within music videos and without it every video would be the same. A music video needs to have something that aims to its audience, therefore a pop music video wouldn't aim to someone who likes rock. People who listen to 'metal' music generally wear band tee shirts and darker clothes, we will reflect this point in our video so that this definition is shown. My group hopes to achieve showing this in our video and after it's creation, we will do a survey to our target audience to see if it has reached their expectations.We will also choose a small group of people, forming a focus group to view our video. Once they have seen it, me and Ben will see what they thought and ask them anything they believe could be better. From this my group will know what we can do to make the final video better than before and that now it will reach higher expectations to appeal to our target audience!